DIAMOND SPECIALISTS – A CUT ABOVE
Don’t be afraid to ask questions when investing in a diamond – this will indicate if your jeweller is knowledgeable and ethical and ensure the experience is enjoyable.
A reputable jeweller is the first step to an intelligent diamond purchase. Ensure the jeweller is experienced, knowledgeable, and has the qualifications to give you advice on your diamond. Your jeweller should help you feel at ease during such an important purchase.
How do you determine if a diamond retailer is knowledgeable and ethical? The best way to determine a seller’s credibility is by becoming an informed buyer and by asking questions.
One question rarely asked to help determine diamond competence is: How would you describe the quality of the cut of this diamond? Professional diamond salespeople are able to compare diamonds with poor and mediocre cuts with those that are well cut and explain why any cut is inferior or superior. It is not sufficient for a diamond retailer to simply describe a diamond as a fine make or a poor cut. Anybody can read the clarity or colour grade indicated on a diamond grading report but it takes skill and experience to provide information and understanding about cut quality just by looking at a diamond.
Competent jewellery salespeople should be able to volunteer a variety of information about the loose certified diamonds and rings in their store. If a salesperson can’t do this, then ask if there is somebody more knowledgeable who could assist you. Retailers should be willing to tell you both the positive and negative characteristics of a piece and should be able to give you concrete information about quality features instead of just saying “this is a beautiful stone with a great cut”. The more informed and knowledgeable the salespeople are, the more capable they are of helping you make a wise choice.
Choose your qualified diamond merchant just like you would choose your doctor, lawyer or any other professional. Good diamond retailers have formal training in gemmology so they can accurately identify and describe diamonds and diamond characteristics – a gemmological credential such as a GG (Graduate Gemmologist) or FGAA (Fellow of the Gemmological Association of Australia) is an essential requirement. Formal training in diamond grading from an internationally recognised institution is important, along with accredited professional trade experience. If you’re not familiar with a jeweller in your area, ask family members, friends or co-workers for recommendations.
Knowledgeable jewellery professionals will clearly explain the 4Cs of diamond quality and encourage you to compare a number of diamonds in your price range.
Ask about the store’s guarantee policy as well – it’s a good sign when jewellers are willing to back up their merchandise in writing with guarantees.
Buying a diamond can be a significant purchase both emotionally and financially, but it doesn’t have to be intimidating. Purchasing a diamond should be a memorable and pleasant experience.
