Purchasing a diamond should be a memorable and pleasant experience. Your jeweller should help you feel comfortable making this important purchase. A reputable jeweller is the first step to an intelligent diamond purchase. Ensure the jeweller is experienced, knowledgeable and has the qualifications to give you advice on your diamond. Most jewellers will have their credentials proudly on display.
Always insist on a diamond with a grading certificate from an independent and recognised grading laboratory. A diamond grading report is an objective expert opinion and should include all significant characteristics including cut, colour, clarity and carat weight. The report will also describe the diamond’s shape, exact measurements, proportions and percentages as well as grade the overall proportions, symmetry and polish. A good laboratory will also determine whether the diamond has been treated. Treatments to enhance the colour and purity of the diamond significantly reduce the value of the diamond. By international standards, these treatments should be disclosed. Certification of a diamond is a safeguard for the consumer as it is verification of your diamond’s authenticity and specific characteristics. Read the certificate carefully to ensure you make an informed decision, however your diamond purchase should not be based solely on this document. It cannot replace a visual inspection of the diamond you are considering. Diamond certification allows you to compare prices without unknowingly sacrificing quality or natural origin.
The internet has become the perfect marketplace for selling poor-quality diamonds that are impossible to sell for the asking price through traditional diamond retailers. It’s always recommended to purchase your diamond locally. This ensures you have recourse if anything is wrong. Diamonds are priced the same way worldwide, so it’s important not to shop for your diamond based on price alone. This usually results in a lower quality diamond, not a better deal. Generally speaking, you will get what you pay for.
Price comparison is only possible if you are comparing certified diamonds of the same characteristics. The 4C’s provide a way to objectively compare and evaluate diamonds, but numbers alone can’t describe a diamond’s mysterious and captivating beauty – for that, you’ll have to visit to see one for yourself.