Tanzanite

Tanzanite is a stunning blue-violet gemstone that was discovered in Tanzania in 1967. Renowned for its vibrant colour and rarity, tanzanite has become a prized gemstone in the world of jewellery. It belongs to the zoisite mineral family and is known for its pleochroism, displaying different hues when viewed from various angles. The gemstone is often heat-treated to enhance its colour, and its beauty makes it a popular choice for unique and elegant pieces of jewellery.
Tanzanite is often described as “velvety,” mostly because of its deep and saturated colour, which ranges from a pure rich blue to violet, with the blue considered most valuable.

Tiffany & Co. believed that tanzanite had international appeal and became its main distributor.
In 1968, Tiffany launched a major advertising campaign to promote it. With its vivid colours, high clarity and potential for large cut stones, tanzanite quickly became a sensation.

Today, it is not only a December birthstone, but it is also the gem for the 24th wedding anniversary.
Whether you're a December baby or just love a pop of vibrant colour, Tanzanite is here to add a touch of elegance and individuality to your style.